A majestic aura and an impeccable ace is her signature style. The woman you are going to read about is an absolute stunner. Here is to MahZabeen Pirzada Sandhu, a woman of substance. MahZabeen Pirzada Label is all about crafting stories on fabric and she has been doing that for a while now.
What according to you is a favorite part of being a fashion designer?
My favorite part is the whole creative process of designing. I see my work as an uncompromising evolution and a modern interpretation to the heritage. Its an amalgamation of traditionality and classy modern blends. To me, my craft is just not an expression but it’s a celebration.
How would you define Mahzabeen’s personal style?
I love colour, pop, and giving it an edge with big sleeves and spot on collars. Detailed cuffs and lots of glitter & glam. I am a true reflection of my label which stands for “ crafting stories on fabric”. It’s everything about style and perfection.
What sparked your interest in fashion?
Fashion has always been a huge part of my life for as long as I can remember and a lot of it came naturally. I have always had a keen interest in fashion, I love dolling up and dressing others. Fashion is more of a language I would say. It’s your best foot forward to speak volumes before you actually say a word. Fashion sings of your personality, of who you are as a person. At the studio we work with creative liberty, there’s no limit to designs. It’s all about enjoying every piece we create and the same goes for the clients who wear them.
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” — Paul Rand, Graphic Designer
Who is Mahzabeen other than being an entrepreneur?
I am a mother of a two-year-old and a homemaker for my husband. It is around my family that my entrepreneurship thrives. They help me put together the best of myself and that is exactly what anyone would want.
What inspires your designs?
My label stands by its core ‘Crafting stories on fabric’. Every outfit has a different story, it speaks of eloquence. I draw inspiration from nature and its opulence. My collection is aptly named “Garden of Eden” for this is to what I return to time and again. Exploring its myriad of facets, like a beguiling jewel. I am drawn to exotic birds and animals, incorporating a vibrant saturated palette of color. Gold being the crowning glory via embroidery. Every piece we make is exquisitely adorned in gold embroidery
My work is artisanal and hand-embellished; pure poetry in love, investing in time tested techniques and materials. Zardozi, Sequins, Mirror work, Parsi Gara, Fine thread work are a few to mention. All to create exceptionally exquisite outfits.
How has your work evolved since you began your own label?
I endeavor for two things in my design: simplicity and clarity. All my creations have evolved out of both simplicity and eloquence. Everything we make is made out of poise and bears grace.
How do you stay updated with the trends in the fashion industry?
I’ll say working with trends doesn’t work for me. My designs are more about heritage, those authentic embroideries, classy silhouettes, and subtly beautiful tones. Keeping it traditional is my forte. Things are all about perspective, if you look at it from an artist’s perspective there’s inspiration everywhere.
A quote that you have always lived by?
“Styles come and go. Good design is a language, not a style.” — Massimo Vignelli, Italian designer
How much work goes into designing a piece and fabricating it into a garment?
This actually is a modus operandi most people are unaware of. All of it starts with an inspirational mood board, after which we develop a design. Pos It is a long process which cot research swatch samples are collected things are put together to have an overview of what the whole ensemble is going to look like. It takes from weeks to months to create a garment, that is how the whole designing process works.
What are the work ethics that you believe in while working with fashion?
The most important part of a fashion studio is a healthy and happy environment with teamwork and cooperation. It is all about teamwork and putting our best foot forward no matter what.
How do influences from outside of India find their way into your work?
The design creates culture and the amalgamation of traditional cultural motifs from across the world shapes values. My inspiration comes from the development of civilizations and this inspiration has no boundaries.
The inspiration behind your work?
My creations are an ode to the ethereal textile legacy of India. I see my work as an uncompromising evolution and a modern interpretation to this heritage. To me, my craft is just not expression it’s a celebration. I don’t believe in conforming to ‘Status Quo’. I aim for my work to rise up and be ‘Art’; ethereal and enigmatic, untouchable to trend and time. Our philosophy is to imbibe art, culture & imagination. Our creations are heritage with a twist. I believe clothes should be passed down from generation to generation like jewellery.
What was the most rewarding moment of your career?
Each time I see a happy client means a lot to me. To have a client who is thrilled by your creation. We strongly believe in keeping our clients satisfied as it keeps us motivated to make each day rewarding and to count.
Where do you see yourself in 5 years?
I see myself selling clothes all over the world and opening a store in Dubai.
Fusion wear or Classical Indian
Fashion and culture go hand in hand. Our clothes are a reflection of our personality. Culture influences our lifestyle in major ways, especially by way of modernization, art, and technological innovation. Eastern and Western cultures and lifestyles originated and developed over thousands of years, and as such the clothing styles and fashions have been in flux. It has been our endeavor to absorb cultural and fashion values, which are self-expression, from across the world in my creations for special occasions to everyday wear.
Kudos to MahZabeen Pirzada Sandhu!